Nikon launches exclusive DSLR Zone in Mumbai
(15-04-2009)
- Strengthening its commitment towards photography lovers in India-
Mumbai, April 15th, 2009: Nikon India, the 100% subsidiary of the imaging industry leader - Nikon Corporation,launched an exclusive Nikon professional DSLR camera zone for the consumers Photoguide 267, DR. D.N. Road Kumud House, Ground Floor, Fort Mumbai-400001 The store was inaugurated by Mr. Hidehiko Tanaka , Managing Director ,Nikon India .
As part of its aggressive expansion plans in India, Nikon launches its exclusive DSLR zone where the entire range of DSLR cameras, NIKKOR lenses and an elaborate COOLPIX range of compact cameras would be on display. Going forward Nikon aims to open similar outlets in other Metros across India.
At the Nikon’s exclusive zone, consumers, both professional and amateurs get to touch, feel and experience the Digital SLR Cameras with combination of lenses and other accessories providing expert guidance, technical know how all under one roof. Most importantly, Mumbai photography lovers can now obtain first hand information on entire range of products and make an informed choice. Nikon exclusive DSLR zone is an attempt to provide customers with an interactive and informative shopping experience
Mr. Hidehiko Tanaka, Managing Director, Nikon India said ' Launch of Nikon D-SLR zone' in Mumbai is a major step towards not only strengthening our brand but also promoting photography culture in a big way. Through this we hope to reach out to the customers and bring to them the Nikon’s 70 years of expertise in professional cameras in an accessible form. We want to empower our consumers by means of providing technical know how from experts and the opportunity to touch and feel the cameras so that they can make the right buying decision. We are positive that this initiative of Nikon will be received well by the consumers”
Presently, Nikon is targeting 800 retail outlets for instore branding along with the plans to hire 200 in store promoters in the current financial year to further improve the buying experience.
About Nikon India
Nikon India distributes, markets and services the complete range of Nikon imaging products, including its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of NIKKOR lenses and service and repair of Industrial products. These include microscopes and technical measuring instruments.
January 2009 saw the launch of Nikon’s flagship D3X professional Camera with resolution as high as 24.5 megapixels which can be used for very high level photography. Followed with the introduction of eight COOLPIX compact cameras in April 2009.. Prior to this, in 2008, Nikon had launched eighteen cameras in both professional and compact categories, including D90 – the world’s first D-SLR to have a D-Movie function. With offices in Mumbai and the recently opened branch in Kolkata and another office to be opened in the southern region, Nikon is strengthening its distribution network all across India.
The company has established eight new ASCs (authorized service centers) in 2008 in addition to five existing in 2007, making it a total of thirteen, and is looking forward to further expand the service base so that our customers can enjoy our complete service support.
Nikon has achieved more than 30% share in the DSLR cameras segments and 5% in the Compact camera segment in India, which is way above the target set for the year.
Nikon Corporation: Japan
Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi conductors, Industrial Equipments and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.
DSLR Zone (Mumbai)
Photo Guide
267, DR. D.N. Road
Kumud House,
Ground Floor, Fort
Mumbai-400001
Contact Person: Mr.Kailash Ruparel
Telephone : 09820055660
Office : (022) 2626531 / (022) 26219115
For Further Details, Please Contact:
Nikon Website: www.nikon.co.in
Service id: nindsupport@nikonoa.net;
Sales & Support enquiries id: nindsales@nikonoa.net
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