New Delhi, February 18, 2014 – Nikon India, 100% subsidiary of Nikon Corporation Tokyo, is pleased to announce that COOLPIX A, the first COOLPIX camera to be equipped with a Nikon DX-format CMOS image sensor, and waterproof and shockproof Nikon 1 AW1 advanced camera with interchangeable lenses, are the recipients of iF Product Design Award 2014, globally prestigious industrial product design awards sponsored by International Forum Design GmbH.
The iF Design Awards have been sponsored by iF Industrie Forum Design Hannover e.V. based in Hanover Germany, since 1953. Each year, industrial products exhibiting superior design from around the world are selected as recipients of these prestigious awards, among them the Product Design Awards, Communication Design Awards, and Packaging Awards. This year, 4,615 products from 55 countries were evaluated in, with the various awards being presented to a total of 1,626 products. In selecting recipients of the iF Product Design Award, product aspects including quality of design, functionality, degree of innovation, simplicity of operation, and branding are considered.
Recipients of the iF Product Design Award
The COOLPIX A is the first COOLPIX compact digital camera to be equipped with a Nikon DX-format CMOS image sensor. It is also equipped with a new wide-angle 18.5mm (equivalent to a 28mm angle of view in 35mm  format) fixed focal length NIKKOR lens with a maximum aperture of f/2.8 designed exclusively for the COOLPIX A for the ease and portability of a compact digital camera and the superior rendering capabilities of a digital-SLR camera.
The Nikon 1 AW1 offers all of the unique characteristics of Nikon 1 advanced cameras with interchangeable lenses, which propose new forms of imaging expression, including high-speed performance and a compact size that makes the cameras easy to take anywhere. However, it is also the world's first*1 digital camera with interchangeable lenses to be waterproof to a depth of 15 m and strong enough to withstand the shock of falls from up to 2 m.
*1 Among digital cameras with interchangeable lenses available as of September 9, 2013. Statement based on Nikon research.
About Nikon India
Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centers (5 Branches), 30 ASCs (authorized service centers), 58 Nikon Collection Centers and over 3000 dealer base for complete service & support of Nikon customers. Nikon has also set up 120 COOLPIX and D-SLR zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.
Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.