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Corporate News

20-08-2014

Nikon D4S receives EISA European Professional D-SLR Camera 2014-2015 award

Nikon’s impressive FX-format camera achieves European recognition as the professionals’ finest choice
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New Delhi, August 20, 2014: Nikon India, the 100% subsidiary of Nikon Corporation Tokyo, leaders in imaging technology, is proud to announce that the Nikon D4S has recently been honored with the European Professional D-SLR Camera 2014-2015 award by the European Imaging and Sound Association (EISA).

“It brings immense delight to be rightly recognized for the design, build and technology incorporated in the Nikon D4S - a camera specifically made to address the challenging requirements of the professionals. The EISA ‘Professional D-SLR Camera of the Year’ award reiterates that Nikon D4S is highly regarded for its speed and unrivaled low-light performance ability making it the impeccable professional camera.”, said Mr. Hiroshi Takashina, Managing Director, Nikon India Pvt. Ltd. “This flagship model is the ultimate FX-format (full-frame) D-SLR designed to deliver outstanding image and video quality with exceptional focusing accuracy”, he added.

As Nikon’s flagship camera, the D4S is renowned for its stunning sharpness and enhanced depth with intuitive responses to the advanced demands of professional photographers. The D4S, with an effective pixel count of 16.2-million pixels, provides a broad range of sensitivities with expansion to as low as ISO 50 and as high as ISO 409600 while also supporting full-HD movie recording at a variety of frame rates. The D4S features an approximately 11 frames per second (fps)* high-speed continuous shooting function with autofocus (AF) and automatic exposure (AE) tracking for an enhanced autofocusing performance.

*Value with shooting in AF-C autofocus mode, [S] or [M] exposure mode, shutter speed of 1/250 s or faster, and all other settings at their default values.

European Professional D-SLR Camera 2014-2015: Nikon D4S

The EISA judges said “Launched two years after the Nikon D4, the Nikon D4S may look almost the same from the outside as the D4 but internally there have been many improvements. The new EXPEED 4 processor has enabled the introduction of a phenomenal ISO sensitivity range of up to ISO 409600, and an exceptional 11 frames per second with focus tracking. In addition, the improved 51-fpoint autofocus and D-Movie functionality make the D4S much more usable than its predecessor. Overall, extensive testing by the EISA Expert Team has shown the Nikon D4S to be a worthy winner of the Professional D-SLR Camera of the Year.”

The D4S has been recognized twice this year as it was also the recipient of the TIPA Awards 2014 Best Digital SLR Professional, presented by the Technical Image Press Association (TIPA) in May this year.

EISA is the unique association of roughly 50 major photo, video, audio, home theater, and mobile electronics magazines from 20 European countries. Each year, EISA chooses the best products released in Europe over the past year from a number of categories of imaging, audio and mobile devices for its awards. More information on EISA is available at www.eisa.eu

About Nikon India
Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centers (5 Branches), 32 ASCs (authorized service centers), 61 Nikon Collection Centers and over 3000 dealer base for complete service & support of Nikon customers. Nikon has also set up over 120 COOLPIX and D-SLR zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.
 
Nikon Corporation
Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

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