At the launch, Kazuo Ninomiya, Managing Director, Nikon India said, “The launch of the revolutionary Nikon D850 exemplifies our commitment towards bringing about cutting-edge technological innovation in the evolving photography space. We aim to offer sheer brilliance in photography to our customers.” He further added, “As a company, we have set a high benchmark for D-SLRs and the launch of D850 is a testament to our innovative range of products. To cater to this growing market, the full-frame digital camera will be fitting companion for professionals and photo-enthusiasts to achieve high precision in their work. The D850 is a combination of remarkable advancements and we are confident that this camera will transform the photography experience in India and across the globe.”
“The Nikon D850 is the hero camera,” said Takami Tsuchida, Sector Manager, Marketing Sector, Imaging Business Unit, Nikon Corporation, “It is the result of our meticulous research and development to offer phenomenal quality to our customers. It is the only D-SLR camera that offers true view through the lens, making the camera an extension of your vision.” He further added, “We feel that the product will indeed be a game changer in the industry as it has been built to capture timeless images with enhanced flexibility”.
Thanks to a remarkable dynamic range of native ISO 64 to 25600 and an extended low metering limit, auto exposure (AE) shooting is enabled in low-light and a variety of situations. Further complemented by NIKKOR’s extensive selection of high-performance interchangeable lenses, be it from the latest AF-S NIKKOR 105mm f/1.4E ED, or the AF-S NIKKOR 14-24mm f/2.8G ED for wide-angle landscapes, or the AF-S NIKKOR 24-120mm f/4G ED VR, photographers are now equipped with the perfect combination of tools to capture crucial moments of subjects in weddings, fashion, nature, events and commercial shoots. Immense flexibility in the selection of RAW size options can also be tailored accordingly to the needs of the user.
Built for hybrid photographers and multimedia creators, the D850 packs superior full-frame 4K UHD video capabilities, 4x and 5x slow-motion videos2 in Full HD, and 8K time-lapse movie production3 using interval timer photography. A dedicated movie menu allows hassle free switching between movie and still functions to enhance efficiency, so photographers and creators will be able to easily select the best visual format to express their creativity. Movies can be recorded in both FX-based and DX-based movie formats, and the option to further make use of wide-angle and fisheye lenses to inspire greater creative expression.