Nikon Imaging | India | Asia Pacific

Product News

12-09-2014

Nikon India Announces Compact, Lightweight AF-S NIKKOR 20mm f/1.8G ED

Ultra-Wide Angle Lens Produces Superb Image Quality with Bold Background Blurring for FX-format Shooters

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New Delhi, September 12, 2014 – Nikon India, the 100% subsidiary of Nikon Corporation Tokyo, leaders in imaging technology, is pleased to announce the launch of the new AF-S NIKKOR 20mm f/1.8G ED, a compact and lightweight, 20mm ultra-wide angle lens with f/1.8 maximum aperture to offer photographers the ability to creatively showcase the world around them and create memorable images.

The optical system has been designed based on the latest technologies, delivering superior rendering capability even when combined with a high-pixel-count camera body. The 20mm ultra-wide angle focal length enables image expression by enabling the photographer to capture widely spread scenes, or offering new perspectives with blurred background images.

“Nikon adds another immaculate lens to its portfolio with a 20mm ultra-wide viewing angle that allows photographers to shoot incredible sceneries and landscapes. Offering beautiful wide shots, the AF-S NIKKOR 20mm f/1.8G ED is a compact, lightweight lens enabling photographers capture the world around them with a fresh perspective” said Mr. Hiroshi Takashina, Managing Director, Nikon India Pvt. Ltd. “Nikon has a legacy of designing lenses that combine innovative optics, precise autofocus accuracy and a lighter package to deliver exceptional photography experience. The new AF-S NIKKOR 20mm f/1.8G ED, boasts a minimum focus distance of 0.20m especially for up-close portraits where subjects noticeably stand out from the background”, he added.

AF-S NIKKOR 20mm f/1.8G ED Primary Features

1. Creative Perspective
a. See the world anew: The ultra-wide angle offered by the AF-S NIKKOR 20mm f/1.8G ED broadens the photographer's perspective, enabling them to capture unique shots, even in limited spaces. The wide viewing angle and f/1.8 aperture makes the 20mm lens ideal even for indoor shooting.

b. Beautiful bokeh: A very shallow depth of field at the maximum aperture of f/1.8 provides for photographic expression. Beautifully blurred pictures can be taken, even in dark indoor environments, while it is also possible to shoot close-up shots to a minimum focus distance of 0.20m.

2. Evolved Design
a. Advanced optical design: The latest optical design technology ensures high resolution and superb reproduction of point images while minimizing chromatic aberration, enabling the photographer to deliver clear, well-defined images.

b. Impressive clarity and accuracy: The adoption of Nano Crystal Coat effectively reduces ghost and flare for a clear depiction and crisp images.

c. Quiet and portable: The AF-S NIKKOR 20mm f/1.8G ED is compatible with a wide range of 77mm screw-on filters and is designed with portability and quiet operation in mind. The compact and lightweight design ensures it is easy to carry and to shoot. It also employs a Silent Wave Motor (SWM) for quiet yet smooth autofocus (AF) operation.

Availability
The Nikon AF-S NIKKOR 20mm f/1.8G ED will be available by October 2014 across India at Maximum Retail Price (MRP) of INR 61,950.
For more information on the AF-S NIKKOR 20mm F/1.8G ED and other Nikon products, please visit http://www.nikon.co.in/

About Nikon India
Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centers (5 Branches), 32 ASCs (authorized service centers), 64 Nikon Collection Centers and over 3000 dealer base for complete service & support of Nikon customers. Nikon has also set up over 120 COOLPIX and D-SLR zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.
 
Nikon Corporation
Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

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