Nikon has maintained an unwavering commitment to the study of light with the corporate philosophy, “Trustworthiness and Creativity”. But today, as we become ever more global, what is the true value that we have to offer? To answer this all-important question, in 2007, we enacted “Our Aspirations — Meeting needs. Exceeding expectations.” as the new vision to create a new Nikon.

The role of Nikon within society is to provide the support people need to realize their dreams. In order to successfully carry out this mission, we must constantly strive for technical innovation, and remain a corporation driven by energy and passion. Our brand symbol accurately represents this ambitious goal.

Design concept of the brand symbol

	Basic concept The new symbol conveys an unleashing of the power of imagination turned into infinite possibilities of technical innovation and creativity. Brand symbol The motif of sequential rays conveys "infinite possibilities within the domain of optics." The new graphic symbolizes Nikon's determination to fulfill its mission and meet customers' expectations. The Nikon logo and yellow brand color remain as important visual elements, which have garnered the company a global reputation for high quality and trustworthiness.
	Nikon yellow The yellow color is the representation of the emotional images unique to Nikon, such as "depth" and "passion."
	Nikon black The black color used in the Nikon logo represents the "high quality" and "trustworthiness" that Nikon has earned over decades.

 

Nikon India Private Limited

Nikon India was incorporated on 01 May 2007, a 100 % subsidiary of Nikon Corporation Tokyo. Over the years Nikon had established a strong base in India through a local distributor. Now, Nikon India will further reinforce this excellent platform to enhance Nikon's brand image and brand promise through various activities and programs.

Nikon India will distribute, market, service and repair the complete range of Nikon imaging products and  service and repair of Industrial product. These include all available cameras, lenses as well as microscopes and technical measuring instruments.