August 24, 2011
TOKYO - Nikon Corporation is pleased to announce the release of its latest COOLPIX flagship model, the P7100, a compact digital camera that incorporates Nikon's digital-SLR camera and lens technologies.
The P7100 was developed to be the ultimate photographic tool and is the top model in the COOLPIX series, offering even better image quality and portability than its predecessor, the COOLPIX P7000 , as well as additional features that make photographic imaging more fun. It is a high-end compact digital camera that lives up to the COOLPIX flagship label with advanced functions and a refined design that will satisfy even users of digital-SLR cameras.
The P7100 offers an effective pixel count of 10.1-million pixels. It is equipped with a large 1/1.7-inch primary color filter CCD image sensor and a 7.1x optical zoom NIKKOR lens that makes the most of superior optical performance over a broad range of focal lengths, starting at the wide-angle 28 mm (equivalent in 35mm  format). The P7100 offers faster image processing that increases noise-reduction processing capabilities for clearer, sharper images. High-speed response with faster power-up time, focus acquisition and shooting time lag make certain capture of the desired shots possible. In addition, the P7100 offers a Special effects mode that makes expressing yourself through photographs more fun with a variety of options, including mechanically controlled Zoom exposure, Defocus during exposure and the new Cross process, and the new 3-inch, 921k-dot tilting TFT LCD monitor with wide viewing angle enables shooting of a variety of scenes from a broad range of angles.
A marked increase in noise-reduction processing capability results in clear, sharp images with very little noise. Improvements resulting in faster, more accurate referencing of noise information at each ISO sensitivity have enabled significantly faster processing. What's more, optimization of noise-reduction processing with adaptive processing for edge noise results in images exhibiting a sharper feel and excellent image quality overall.
In addition to faster autofocus operation that acquires focus in approximately 0.16 seconds and a shooting time lag of approximately 0.22 seconds, overall response speed, including the time between image capture and display in the monitor, has been increased, allowing users to take more photos.
- Autofocusing time and shooting time lag measured according to Nikon standards: 28mm focal length (equivalent in 35mm  format), shooting distance of 2 m, ambient brightness of LV 10; images recorded to 4-GB Class 10 SDHC memory card.
Not only is the high-resolution monitor built into the P7100 brighter, clearer and capable of more faithful display of colors, it also tilts to enable shooting from a wide variety of angles.
Adoption of two command dials and one rotary multi selector enable operation reminiscent of a digital-SLR camera.
The camera is equipped with a Special effects mode that enables greater photographic expression when applied prior to shooting.
Four new special effects have been added for even greater expression: Zoom exposure, Defocus during exposure, Cross process and Creative monochrome.
An effective pixel count of 10.1-million pixels and a 7.1x optical zoom NIKKOR lens with a zoom range that covers a broad range of focal lengths, from wide-angle 28 mm to telephoto 200 mm
A lens-shift vibration reduction (VR) function and two ED lens elements that effectively suppress chromatic aberration have been adopted for the 7.1x optical zoom NIKKOR lens that covers a wide range of focal lengths from the wide-angle 28 mm to telephoto 200 mm (equivalent with 35mm  format). These features of the NIKKOR lens enable capture of sharp images. In addition, the lens is equipped with a six-blade electromagnetically controlled iris diaphragm.
This function allows you to easily specify a preset focal length with zoom photography. As zoom can immediately be switched from a wide-angle position to a specified telephoto focal length, capturing images at the intended angle of view is fast and easy.
Built-in ND filter
The P7100 is equipped with a built-in neutral density (ND) filter that reduces the amount of light that passes through the lens, enabling a three-stop decrease in shutter speed. This allows you to apply slower shutter speeds with shooting in bright surroundings.
- User setting modes
Up to three focal lengths specified beforehand by the user can be registered with the camera. Simply rotate the mode dial to quickly apply registered settings and achieve the intended result
Tone level information display for checking exposure
The tone level information display allows you to check image exposure with a histogram (a graph showing brightness distribution). In addition, when the desired tone (brightness level; total of nine available) is selected, portions of the image exhibiting that tone blink. This function is convenient for determining exposure while viewing overall balance and major features in the image.
A variety of functions that enable superior rendering with shooting at high sensitivities in dark surroundings
Low noise night mode
Signal from multiple pixels is added and read out by the CCD image sensor. This prevents an increase in noise caused by an increase in gain with normal shooting at high sensitivities, for less noise in images captured at high sensitivities.
Noise reduction filter
The level of noise-reduction processing performed can be adjusted according to shooting intent.
The built-in HD movie recording function allows you to preserve impressive scenes as is with 1280 x 720-pixel frames and stereo sound. The camera is also equipped with an HDMI Mini connector for displaying movies on HD televisions. AE/AF lock is supported, and a number of shooting settings, including exposure compensation and white balance, can be specified and applied with movie recording. The P7100 records clear and sharp movies with excellent picture quality exhibiting very little noise.
4 exposure modes: [P], [S], [A], [M]
A variety of auto bracketing functions - exposure bracketing (Tv and Sv), white balance bracketing - for automatic continuous shooting at specified increments for more precise expression
Macro photography with shooting as close as 2 cm (0.8 in.) to the lens
Virtual horizon display with two display options for visual confirmation that the camera is horizontally and vertically level
Support for a variety of optional accessories, including a wide-angle converter and external Speedlights