Nikon India introduces Nikon Sport Optics – for the perfect viewing experience
Explore the outdoors with Nikon Binoculars, Fieldscopes, Laser Rangefinders & other Exceptional optics
New Delhi, August 01, 2012: Nikon India, the 100% subsidiary of Nikon Corporation, today announced the launch of its Nikon Sport Optics range of Binoculars, Fieldscopes, Laser Rangefinders that feature several advanced optical features. All the models incorporate legendary Nikon technology that provides users with unparalleled optical and mechanical performance. Built on Nikon's eminence as the global leader in precision optics, the new range of binoculars are a perfect offering for any virtual application, making it easy to find brilliant, impeccable optics for the customer’s specific needs.
The Nikon Sport Optics attains its paramount with the EDG series of Binoculars and Fieldscopes. The EDG Binoculars have Nikon’s many leading-edge lens technologies including ED glass, dielectric high-reflective multilayer prism coating and advanced multilayer coating which delivers a spectacular field of view. Other than the common EDG series features Nikon has also incorporated the lens-shift type VR (Vibration Reduction) system into some of the EDG series Fieldsecopes for the first time in the world giving exquisite, clear viewing to the very edge of your field of view. Other aspects, such as exacting lens and prism construction ensures sharper, brighter images to intensify the consumers viewing experience.
“Nikon’s sports optic range has stood for exceptional performance for consumers across the world. We would like Indian customers to experience the superior technology of the Nikon Sport Optics range which comprises instruments of observation and photography that are ideal for adventure seekers and nature enthusiasts.” said Mr. Hiroshi Takashina, Managing Director, Nikon India.
The Nikon Sport optics range includes an extensive lineup— including several of the world's most popular series, binoculars, the finest Fieldscopes and interchangeable eyepieces along with best of breed optical equipment.
· Binoculars features various technical specifications that can help consumers make the right selection. Magnification is usually considered most important, but field of view, brightness, ease of handling (weight, feel, ergonomics), suitability for eyeglass wearers and overall construction should also be taken into account. The series of binoculars are available in India are -High Grade Series, Action series, Outdoor series, Elegant Compact Series, Compact Series, Marine Series, Advanced Nature Observation Series.
· Fieldscopes are a broad selection of interchangeable eyepieces, all delivering peerless magnification through brilliant optics while featuring rugged, waterproof construction.
· Laser Rangefinders: Ideal for viewing distant subjects up-close, laser rangefinders are recommended for consumers who sail, play golf or during an architecture exploration.
· Exceptional Optics for Specialised Needs: To cater to the dedicated needs Nikon Optics offer the following series- StabilEyes, Binocular Telescope, Loupes, Fieldmicroscopes
Price and Availability
Binocular- INR 3,750 – 149,950
Fieldscopes- INR 22,450 – 99,950
Laser Rangefinders- INR 19,950 – 33,450
The entire Sport Optic Range will be available across India starting August 2012.
About Nikon India
Nikon India distributes markets and services the complete range of Nikon imaging products, including its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of NIKKOR lenses and service and repair of industrial products. These include microscopes and technical measuring instruments. The digital SLR range comprises of 10 models ranging from 30,950 to 524,950 while the COOLPIX range will be having 19 models ranging from 4,990 to 23,950 and 82 bright and energetic colors to suit the color preferences of Nikon customers.
With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of 24 Authorized service centers (ASC-19; Company owned-5), 58 collection centers, 30 distributors and over 3000 partners spread all across India for complete service support of Nikon customers. Nikon has also set up 93 COOLPIX and D-SLR zones pan India which showcase the entire range of D-SLR cameras, COOLPIX cameras and an elaborate range of NIKKOR lenses.
Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.
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Gitika Kapur Ritwik Sharma
Edelman India for Nikon India Edelman India for Nikon India
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 As of October, 2011