New Delhi - March 1, 2016: Nikon India, the 100% subsidiary of Nikon Corporation Tokyo, leaders in imaging technology, has further strengthened its partnership with East Delhi Municipal Corporation (EDMC) and Deepalaya Foundation, a certified NGO that believes in enabling self-reliance and is committed to working on issues affecting the urban and rural poor, with a special focus on women and children. The company today, donated a bus, school desks and water filters to underprivileged children.

As a part of this year’s CSR initiative, Nikon India has scaled up their efforts for the student community to aid their education, transport and healthcare needs. In the second phase of this endeavour, Nikon is donating two water filters for safe drinking water and another school bus for safe & sure means of transport to the Deepalaya Foundation. The company is proud to make a positive impact on the lives of others through the simple act of supplying EDMC with 17 water filters and 1400 desks for promoting education among the East Delhi MCD students.

At the occasion, Mr. Kazuo Ninomiya, Managing Director, Nikon India Pvt. Ltd. said, “There is a growing relevance for businesses, NGOs and policy makers to address challenges that come in the path of progress of people and society. Being the leader in our domain, we are cognizant of this need and have therefore strengthened efforts to promote education and nurture the future generations as a part of this CSR initiative."

“The spirit of giving has always been an integral part of Nikon India’s mission and this is the second year that we are contributing to the betterment of the society through our partnership with Deepalaya foundation and EDMC. To be successful in the longer run, it is a necessity for organizations to realize and think beyond what is affecting them today and start focusing on what elements are important to benefit the society as a whole.” said Mr. Sajjan Kumar, Vice President, Imaging Division, Nikon India Pvt. Ltd.