Nikon India Extends Outreach in North East: Opens New Experience Zone In Guwahati
13th February 2020 – Guwahati: Nikon India Pvt. Ltd. 100% subsidiary of Nikon Corporation, Tokyo, today inaugurated its third experience Zone in Guwahati. The new zone is a testimony of Nikon’s commitment to encourage and support the photography community in India. The zone was inaugurated today by Mr. Sajjan Kumar, Managing Director & Mr. Jitender Chugh, Vice President – Imaging Division at the J.P. Corporation, Brahmo Samaj Complex, SS RD, Lakhtokia, Paltan Bazaar, Guwahati.
The north-eastern region is a significant market for Nikon due to the upsurge in consumer appetite for imaging innovations. Strengthening presence in one of the most popular cities such as Guwahati, Nikon is enabling easier access to the consumers to get a hands-on experience of the entire range of Nikon products.
At the zone inauguration, Sajjan Kumar, Managing Director, Nikon India said, “We are excited to spread our presence in Guwahati, the city of vibrant culture and featuring some breathtaking holy sites and river banks. The new experience zone in the city will provide holistic experience to our customers and ensure increased accessibility to our range of offerings. With this new zone, we aim to extend our reach to every photographer & videographer in the region.”
Working towards bridging the gap between consumers and the brand and understanding the growing needs of the former, Nikon is expanding its reach all over India with these experiential zones. The idea is to provide ‘touch & try’ experience of products to its customers which will enable them to make an unbiased purchase decision.