Elevate your Creativity with the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR

Let your creativity take flight with Nikon’s widest APS-C size/DX-format lens that inspires with its wide angle and excellent capabilities for video.

New Delhi, 18th April ’2023 – Nikon India Private Ltd introduces the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR, the everyday lens partner that is new to the ever-expanding NIKKOR Z line-up. Designed to inspire a diverse range of creative expressions, the latest APS-C size/DX-format lens is optimised to capture both stills and video in a compact design.

“The NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR is the first NIKKOR Z lens equipped with power zoom with linear drive. Compact size and comprehensive features allow photographers/vloggers to capture multitude of subjects ranging from expressive selfies, dynamic landscapes to everyday magical moments in both stills and video.” said Sajjan Kumar, Managing Director of Nikon India Pvt. Ltd.

NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR | Nikon Cameras, Lenses & AccessoriesNIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR | Nikon Cameras, Lenses & Accessories
NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR with the Nikon Z 30 Camera | Nikon Cameras, Lenses & AccessoriesNIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR with the Nikon Z 30 Camera | Nikon Cameras, Lenses & Accessories


Superb photos and videos made simple

Go from ideation to creation in a snap with the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR. It is the first NIKKOR Z lens equipped with power zoom with linear drive – supporting a remote-control operation, minimal operational sound disruption, and features an internal zoom mechanism that does not shift its centre of gravity. Users can maintain a stable balance even when shooting with a camera attached to a compatible tripod grip or a gimbal. In addition, enjoy shooting videos with silent operation, a plus in quiet locations or when befriending a famous street cat.

Customise the shooting experience by choosing preferred zoom options without having to touch the lens itself. Activate power zoom directly from the dedicated button1 on the camera body, or with the ML-L7 Remote Control enabled with Bluetooth connection. Users can also remotely activate power zoom with Nikon’s PC software2 and compatible smart devices app3

For a more tactile yet smooth experience, rotate the zoom ring to enable power zooming automatically and adjust the zoom position according to its rotation angle. Zooming in and out is made easy with the zoom speed setting in 11 steps. In addition, power zoom works well even when shooting with the MC-N10 remote grip and gimbal.

Focus on nailing consistent footage while the lens takes care of accidental shaking and vibration. Enjoy the freedom to capture sharp and clear stills and videos, even in low-light situations such as during sunsets, with a Vibration Reduction (VR) effect of up to 4.5 stops4. Take the stress out of capturing fast-moving subjects when you pair the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR with the Z 30, Z fc or Z 50, and use SPORT mode to enhance VR effect and achieve stable footage.

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Wider, brighter, better

Whether capturing the everyday magic of moments, expressive selfies, or dynamic landscapes, the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR lets you go wide and get creative with ease, thanks to its focal length range of 12-28 mm (equivalent to 18-42 mm when converted to 35mm format). Users won’t have to worry about carrying multiple lenses as this lens allows for various expressions, from ultrawide shots emphasising perspective to portraits with dreamy bokeh. Produce brighter stills and videos with its wide zoom range as the high flexibility of the Z system’s design allows the lens to capture more light.

Users who enjoy capturing close-up shots of nature such as flowers and insects, and tabletop photos featuring food, products, or jewellery, can get close to their subjects with the lens’ maximum reproduction ratio of 0.21x and a minimum reproduction ratio of 0.19m. 

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Lighter weight, better grip

Small in size but comprehensive on features, the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR weighs approximately 205g, an ideal everyday companion for users. Compact enough to fit in a purse or bag and easy to carry around, it is ready to capture whenever inspiration strikes.

Furthermore, its dust-and-drip resistant5 design helps to prevent dust and liquid from entering the lens. Users can also focus on their subject in frame and quickly adjust to their preferred setting with the lens’ control ring to set frequently used functions such as focus (M/A), ISO sensitivity, aperture, or exposure compensation. Rounding off the elegant look of the lens is the distinctive design of the zoom ring and control ring thereby setting them apart to enable smooth operation. 


The NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR will be available by the third week of May ’23 and at INR 32,995.00.

For more information on the new NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR and other Nikon products, please visit https://www.nikon.co.in 


NIKKOR is Nikon's brand of photographic lenses. The NIKKOR name arose from adding "r", a common practice in the naming of photographic lenses at the time the name was established, to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established. In November 2018, Nikon announced its milestone achievement of 110 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras.

In November 2023, Nikon celebrated its 90th anniversary for NIKKOR, which has grown into an internationally recognised brand that pushes the boundaries of imaging excellence.


Every photographer has a story to tell. Enter a world shaped by the creative vision and expression of Nikon photographers. Visit MY NIKKOR (mynikkor.com) to be inspired by their passion and adventures and let NIKKOR connect you with the culture of photography.


Nikon India distributes, markets and services the complete range of Nikon imaging products, Nikon Sport Optics and Nikon Biological range of Microscopes. The Nikon Imaging includes Nikon Mirrorless Z series, Nikon D-SLR, the Nikon COOLPIX and range of NIKKOR lenses & accessories. Nikon India operations also includes the sales, services, and application support for Nikon Biological range of Microscopes and its accessories. Headquartered in Gurgaon, Nikon has branch offices in Mumbai, Kolkata, Bengaluru and Delhi. Nikon India has total of five Nikon owned Service Centers (4 Branches and 1 Headquarter), 23 ASCs (authorized service centers), 14 Nikon Collection Centers and over 1500 dealer base for complete service & support for Nikon customers. Nikon has also set up 139 Experience zones pan India which showcases the entire range of Nikon Mirrorless series, D-SLR cameras, COOLPIX cameras and an elaborate range of NIKKOR lenses, Nikon Sport Optics and accessories.

For more information, visit www.nikon.co.in or discover the Z series mirrorless camera system and experience new possibilities here, http://nikn.ly/Zseries_IN.

To connect with Nikon India, other professionals and updates on:

Microsite: www.capturewithnikon.in/ 

For Sales & Support enquiries please write to us on: nindsales@nikon.com & service related enquires please write us on: nindsupport@nikon.com 

1 Only supports the Z 30 and Z fc at the time of sales. The Z 50 will be supported with the firmware update to be released in the future. 

2 The function will be supported with the future firmware update.

3 The function will be supported with the SnapBridge firmware update to be released at the end of May.

4 This value is achieved when attached to a mirrorless camera equipped with 35mm-format sensor with the camera’s VR function set to “NORMAL” and when zoom is set to the maximum telephoto position.

5 Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions.