Make the most out of the incredibly compact mirrorless system with the first-of-its-kind in the NIKKOR Z line-up

New Delhi: 18th Nov 2021–Nikon India Private Ltd., 100% subsidiary of Nikon Corporation Tokyo,  introduces the NIKKOR Z 28mm f/2.8, the latest addition to the NIKKOR Z lens line-up that is the first-of-its-kind as the smallest and lightest[1] prime lens for full-frame (Nikon FX-format)  mirrorless cameras; perfect for everyday snapshots.

Small and sleek, the wide-angle prime lens packs a punch with the superior optical performance of sharpness and clarity that NIKKOR Z lenses deliver with the Z mount. The combination of versatility with fast, precise, and quiet autofocusing to capture both stills and videos, and the durability of its dust- and drip-resistance performance[2], lets a creator take the NIKKOR Z 28mm f/2.8 anywhere and everywhere.

“It is perfect introductory all-purpose video & still prime lens with a stain finish that delivers increased operability and easier handling. The lens also features fast, precise and quite autofocusing to capture both stills and videos, making it a true all-around performer. If we talk about landscape photography, where the need is to capture extensive landscapes or a field like food photography or even street photography, where capturing intricate details is one of the key prerequisites-The NIKKOR Z 28 MM f/2.8 can do it all. Overall, we are confident that NIKKOR Z 28MM f/2.8 will be an invaluable addition to every serious content creator’s creative arsenal.” said Sajjan Kumar, Managing Director, Nikon India Private Ltd.

Made for those who are always on-the-go and who find themselves with a camera in their bag looking to capture special moments daily. Striking the perfect balance by being incredibly compact and lightweight, the NIKKOR Z 28mm f/2.8 prime lens is almost as light as an average smartphone and as long as a credit card, weighing approximately 155g and 43mm in length respectively. Harnessing powerful superior performance within, the lens and its non-retracting mechanism along with the superior Z mount, makes the most of its compact size of mirrorless cameras.

Don’t hold back on the adventures and get the chance to respond immediately to all shooting opportunities and capture stills and videos in wider perspectives instantly, with the wide angle of view of 28mm, or get up close and personal to your subjects with its minimum focus distance of 0.19m.

Tiny but mighty, the large diameter and short focal distance of the ground-breaking Z mount makes it possible for the NIKKOR Z 28mm f/2.8 to achieve a balance of superior optical performance of sharpness and clarity while being more portable and lightweight than other lenses in the market. 

Experience the quiet, fast and highly precise autofocus (AF) control of the lens which adopts the multi-focus system. Equipped with two stepping motors (STM), the lens allows users to achieve close-up shooting while effectively minimising aberrations around the edges of the frame.

Users will be able to elevate their photography with the lens’ f/2.8 aperture to achieve a creamy bokeh, ensuring that their subjects are well distinguished from their backgrounds, setting their shots apart from others. Additionally, users will be able to utilise a faster shutter speed without compromising exposure, providing sharp and clear images.

From everyday moments with loved ones to stunning cityscapes and landscapes in every country, make your shots the star of the show with its maximum aperture that provides a beautiful shallow depth of field.

If a picture is worth a thousand words, a video will be worth even more. In scenarios where you are looking to capture the special moments, simply ease into shooting videos with the NIKKOR Z 28mm f/2.8. Coupled with the lens’ two STM that afford users quiet and highly precise autofocus, the click-less control ring provides convenience and further prevention of operations sounds by assigning various functions onto the lens, allowing users to take filming to the next level.

Be it a child taking their first step, a reunion of families or the sunset over the horizon, the NIKKOR Z 28mm f/2.8 is additionally designed to adapt to the changes of scenes in your environment. With its stabilised exposure that ensures precise and stable aperture control, the lens delivers natural brightness changes for a more effortless and smoother video-recording experience, even with continuous shooting. With the focus-breathing reduction feature, users will be able to prevent shifting of the angle of view when acquiring focus, capturing all moments naturally and seamlessly from a distance or at close up.

[1] As of November 18, 2021, among NIKKOR Z prime lenses for mirrorless cameras with interchangeable lenses.
[2] The lens is not guaranteed to be dust- and drip-resistant in all situations or under all conditions.

The NIKKOR Z 28mm f/2.8 will be available for sale across Nikon Authorized Stores in India in mid of Dec 2021 at an MRP of INR 21,995.00/-

For more information on the new NIKKOR Z 28mm f/2.8, and other Nikon products, please visit https://www.nikon.co.in/en_IN.