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Nikon KeyMission Series receives the prestigious Red Dot Award 2017

The latest action camera from Nikon receives ‘Best of the best’ award an exceptional mention in the well-known design awards

NEW DELHI, APRIL 07 – Nikon India, 100% subsidiary of Nikon Corporation, leaders in imaging technology, which recently completed a milestone of 10 years’ presence in India announced that the Nikon KeyMission series were recognised with the Red Dot Award: Product Design 2017. The KeyMission 360 received the ‘Best of the Best’ in the Red Dot Award: Product Design 2017.

“It brings us immense pleasure to be rewarded the prestigious Red Dot Award. These awards bear testaments to Nikon’s outstanding product quality and well-crafted design. Winning these awards is a reputable endorsement of our customers' support and motivates us to continuously reinvent our offerings to varied requirements of photographers,” said Kazuo Ninomiya, Managing Director, Nikon India Pvt. Ltd.

“We at Nikon always set new benchmarks in the camera industry, and Nikon KeyMission Series serves as the ideal example. The felicitation of our products at the Red Dot Design Award 2017 instils confidence in our product innovation. We will continue to strive for better product designs that fulfil consumer-focused renovation." added, Kazuo Ninomiya, Managing Director, Nikon India Pvt. Ltd.

The KeyMission 80, alongside the Monarch HG and Prostaff 3S binoculars, COOLSHOT 80i VR/COOLSHOT 80 VR laser rangefinders, and the Nivo-i digital imaging solution, were also among the recognised recipients for the product design award.

The established and reputable Red Dot Design Award is sponsored by Germany's Design Zentrum Nordrhein Westfalen. It has been more than 60 years ago that a jury convened for the first time to assess the best designs of the day. Since then, an expert team has been awarding the seal of quality for good design and innovation to the outstanding designs of the year. Red Dot Award: Product Design 2017 has received more than 5,500 entries from 54 countries in this year. This year's winning products will be showcased at a special exhibition to be held from July 4 to August 6, 2017 at the Red Dot Design Museum in Essen Germany.

Visit the Red Dot Online website for further information on the Red Dot Design Awards:

Nikon 100 Year Anniversary

Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies in Japan and overseas. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we provide a wide range of technologies, products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. We are proud to celebrate our 100th anniversary in 2017.

About Nikon Corporation

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation, is celebrating 100 successful years since its establishment. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

About Nikon India

The company distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centres (5 Branches), 32 ASCs (authorized service centres), 57 Nikon Collection Centres and over 4500 dealer base for complete service & support of Nikon customers. Nikon has also set up over 120 Experience zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.