The highly anticipated FX-format (full-frame) camera, crafted with extensive technology from Nikon, takes centre stage
New Delhi: 25th July, 2017 – Nikon India, 100% subsidiary of Nikon Corporation, leaders in imaging technology, which recently completed a milestone of 10 years’ presence in India, is pleased to announce the development of the next frontier in FX- format (full-frame), high-resolution, high-speed digital SLR cameras with the upcoming release of the highly anticipated Nikon D850.
The D850 will be a formidable tool for creators who will not compromise on exceptional image quality and versatility, including aspiring and professional photographers, as well as hobbyists, who shoot landscapes, commercial sports, fashion and weddings, and multimedia content creators.
The D850 is the successor to the D810, which was highly praised by its users for offering extremely sharp and clear rendering, and rich tone characteristics. This powerful new FX-format digital SLR camera is engineered with a range of new technologies, features and performance enhancements that are a direct result of feedback from users over the years – who demand the very best from their camera equipment. The D850 will exceed the expectations of the vast range of photographers that seek high resolution and high speed capabilities that only a Nikon of this calibre complemented by NIKKOR lenses can offer.
* Information regarding the release of this product will be announced at a later date.
Nikon Corporation celebrates the 100th anniversary of its establishment today. Since 1917, we have been creating unique value all over the world by providing consumer and industrial optical equipment, including lithography systems and microscopes as well as cameras, based on opto-electronics and precision technologies. Nikon will continue to use the advanced technical capabilities it has cultivated over its long history to provide appealing imaging products and solutions all over the world.
Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centres (5 Branches), 32 ASCs (authorized service centres), 56 Nikon Collection Centres and over 4500 dealer base for complete service & support of Nikon customers. Nikon has also set up over 120 COOLPIX and D-SLR zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.
Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.
Nikon India Website: www.nikon.co.in
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