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AF-S NIKKOR 24-70MM F/2.8E ED VR sets a new Benchmark for Performance and Optical Excellence

With 2.9x normal zoom, 24-70mm*1 focal-length range and f/2.8 the AF-S NIKKOR 24-70MM F/2.8E ED VR ups the ante in imaging quality and precision

New Delhi, Aug 4, 2015 – Nikon India, the 100% subsidiary of Nikon Corporation Tokyo, leader in imaging technology, is proud to announce the new AF-S NIKKOR 24-70MM F/2.8E ED VR with advanced NIKKOR optical innovation to photographers in the constant pursuit of imaging perfection. The lens is the first in the NIKKOR range to feature an aspherical Extra-low Dispersion (ED) glass element which effectively corrects various typical lens aberrations. Paired with an advanced Vibration Reduction (VR) system and improved high-speed autofocus, the AF-S NIKKOR 24-70MM F/2.8E ED VR enables brilliant photography across a diverse range of shooting conditions. The latest offering in NIKKOR’s arsenal of exceptional and versatile lenses is ready to expand the boundaries of Nikon FX-format DSLR performance, for photographers inspired by the beauty of photography from magnificent terrains to intimate portraits.

Mr. Kazuo Ninomiya, Managing Director, Nikon India Pvt. Ltd. said, “Photography as a hobby has seen wonderful progression over the past few years, we at Nikon aim to promote it as a culture in India. The rate at which the industry is growing, we have not only witnessed demand for feature-rich cameras but, camera accessories especially the lenses as well. At Nikon, we have a legacy of designing lenses that combine innovative optics and a lighter packaging, the new AF-S NIKKOR 24-70MM F/2.8E ED VR follows suite and is made for the perfectionist photographer, representing the pinnacle of NIKKOR imaging optics.”

“The AF-S NIKKOR 24-70MM F/2.8E ED VR lens incorporates aspherical ED glass element, that aids in the refined and precise shooting of images with exceptional and true to life contrast and color“, said Mr. Sajjan Kumar, Vice President – Imaging Division, Nikon India Pvt. Ltd. “Building on the legacy of Nikon’s extensive range of NIKKOR lenses, the new-fangled AF-S NIKKOR 24-70MM F/2.8E ED VR is designed keeping in mind the concerns of both  professionals and enthusiast making it  a reliable and capable companion even in the most challenging shooting environments.”

AF-S NIKKOR 24-70mm f/2.8E ED VR Primary Features

• Push your D-SLR to the limit

Be it to capture an intense expression for a portrait or the flashing bright lights in the midst of a cityscape, the AF-S NIKKOR 24-70MM F/2.8E ED VR with its 2.9x normal zoom, 24-70mm*1 focal-length range and f/2.8 maximum aperture is the capable companion to producing vivid, detailed resolution alongside natural blurring. Featuring a suite of cutting-edge NIKKOR optical components, the latest offering from NIKKOR is a high-performance lens designed to aid photographers in expanding the photography capabilities of their FX-format cameras.

• NIKKOR optics at its finest

The addition of an aspherical ED glass element sets a new benchmark for image quality, supporting true-to-life shots of twilight moments in the outback, or under the serene morning at a vast lake. Colour fringing is minimised, alongside the correction of a variety of lens aberrations, from lateral chromatic to spherical, as well as peripheral coma flare and distortion. Working together with the aspherical lenses, ED glass, and High Refractive Index (HRI) lens elements, image production is taken up a notch with every shutter fired. Images are also minimised from the effects of ghosting and flare, while retaining sharp details and resolution even as one aims for the luminous sun as it rises over the horizons, all made possible with the lens’ Nano Crystal Coat.

• Enhanced Target-Tracking & Stability

Powered by a VR system which provides an effect equivalent to 4.0 stops*2, the AF-S NIKKOR 24-70MM F/2.8E ED VR is made for the photographer constantly on the move. Discover crisp and sharp images from creative compositions in street photography or even as one shoots from a moving vehicle during a road trip. With the added option to shoot in NORMAL or ACTIVE modes, photographers are liberated with the freedom to capture action and moving subjects with or without a tripod, while enjoying the same effective image blur compensation.

When on the hunt for that perfect angle, a new Silent Wave Motor (SWM) accelerates autofocus performance speed by approximately 1.5 times, enabling higher accuracy in autofocus. Stable auto exposure is achieved with the adoption of an electromagnetic aperture mechanism even during high-speed continuous shooting.

• Designed for the adventurous

Designed to see photographers through challenging shooting conditions regardless of the environment, the AF-S NIKKOR 24-70MM F/2.8E ED VR performs equally well in both the studio and in the field. The movable parts of the lens barrel have undergone repeated shock testing and inspections to ensure durability and resistance to rapid temperature fluctuations.

A fluorine coating is also applied to the front and rear lens to effectively repel dust, water droplets, grease or dirt for easy maintenance on the move. These features allow photographers to carry on shooting unhindered by the elements and focus on capturing breath-taking images in the most exotic locations. Additionally, an elegant barrel design provides a grip that sits comfortably in the hand, while an improved weight balance supports long-duration and steady shooting.

Intelligent design marries the best of aesthetics and operability. The new AF-S NIKKOR 24-70MM F/2.8E ED VR represents impeccable optical performance to readily complement the extensive NIKKOR range. I am the pinnacle of precision.

1 When attached to a DX-format DSLR, the angle of view is equivalent to that of a lens with a focal length of 36-105 mm in FX/35mm format.
2 Measured in accordance with CIPA standards using a FX-format DSLR camera. Measured at the maximum telephoto position in NORMAL mode.


The AF-S NIKKOR 24-70MM F/2.8E ED VR will be available by September 2015 across India. For more information on the new AF-S NIKKOR 24-70MM F/2.8E ED VR, and other Nikon products, please visit

About the NIKKOR brand

NIKKOR ( is Nikon's brand of photographic lenses. The NIKKOR name arose from adding "r", a common practice in the naming of photographic lenses at the time the name was established, to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.

In July 2015, Nikon announced its milestone achievement of 95 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras.

Nikon's line-up of lenses for cameras with interchangeable lenses currently consists of more than 90 types of lenses, including ultra-wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced camera with interchangeable lenses. More information and contents on NIKKOR lenses is also available with the NIKKOR & ACC app (for iPad and Android™ tablets).

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centers (5 Branches), 32 ASCs (authorized service centers), 62 Nikon Collection Centers and over 3000 dealer base for complete service & support of Nikon customers. Nikon has also set up over 120 COOLPIX and D-SLR zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.

Nikon Corporation

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.
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