Aims to boost Nikon’s presence in North India

14th December 2023 – Panipat: Nikon India Private Ltd., a 100% subsidiary of Nikon Corporation, a leader in imaging technology, inaugurated a new Experience Zone in Panipat- Rama Digital Color Lab, Gohana - Panipat Rd, near Malik Hospital, Shiv Nagar, Panipat, Haryana. Inaugurated by Mr. Sajjan Kumar, Managing Director, Nikon India, the experience zone is yet another addition to Nikon’s existing set of state-of-the-art experience zones. 

With the launch of the new experiential zone in Panipat, customers can now access Nikon’s entire range of best-in-class products, including the Z series Mirrorless Cameras, DSLR cameras, NIKKOR lenses, accessories, as well as Sport Optics range, all under one roof. The new Experience Zone in Panipat will allow the photography community to immerse themselves in the city's rich cultural tapestry that blends modern and traditional values seamlessly. With this initiative, Nikon aims to inspire creativity and connect with the photography community in a more meaningful way.

Speaking on the inauguration, Sajjan Kumar, Managing Director, Nikon India said, "As we introduce yet another Experience Zone in Panipat, we, at Nikon India are elated to provide a platform that enables, empowers and supports the photography community of Panipat and neighboring areas with the cutting-edge range of our extensive product portfolio. The inauguration of the new experience zone is aligned with our commitment to deliver the latest and innovative range of superior-quality products along with giving our patrons an opportunity to experience the products firsthand to make an informed choice and elevate their creative quotient. As we expand our presence in the country, we are confident that the new experience zone will unlock the potential of visual storytelling to capture enthralling moments with utmost clarity and precision”. 

Nikon India’s experience zone serves as a one-stop-shop for photography enthusiasts, professionals, and artists, empowering their talent with a seamless and immersive experience that showcases the true potential of Nikon's cutting-edge technology. Along with ready access to Nikon’s innovative product repertoire, the experience zone at Panipat also offers professional photographers extra technological support to help elevate their craft. With the new experiential zones, Nikon India is poised to further solidify its relationship with the photography community and expand its leadership footprint in the industry.

Under its mission to give wings to people’s dreams, Nikon India is on a quest to expand its reach across India with these experience zones. The idea is to provide a ‘touch & try’ experience of products to its customers which will enable them to make informed and unbiased purchase decisions.